Honest Kitchen

Honest Kitchen Embark Cup


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The Honest Kitchen Zeal dog food is an epicurean, grain-free, gluten-free recipe made with wild-caught, Marine Stewardship Council certified white fish, and antioxidant-rich produce. It’s an easy-to-digest recipe that’s great for pups who can’t tolerate more common proteins.

Zeal is a dehydrated dog food that is AAFCO complete and balanced for adult and senior dogs. It includes Pacific cod and pollock that are caught off the coast of Alaska. Both white fish are MSC (Marine Stewardship Council) certified and classed as a ‘Best Choice’ by Seafoodwatch.org. Zeal doesn't contain common allergens like flaxseed, white potatoes, grains or gluten so it’s good for sensitive adult dogs. It is also high in protein and low in fat & calories, so it's ideal for dogs who have certain dietary restrictions.

This dog food is 100% human-grade dog food (an important quality distinction!) and contains no red flag pet food ingredients like corn, soy, rice, beet pulp or wheat. Just add warm water, wait 3 minutes and serve a delicious & healthy meal!


The Honest Kitchen started in Lucy Postin’s kitchen in 2002 when she started making her dog’s meals from scratch to help combat his ear infections. The difference from his new diet was spectacular but her kitchen was a mess.

Lucy then realized that dehydrating whole foods made mealtimes much simpler while maintaining the natural health benefits of the ingredients. From there, The Honest Kitchen was born - and her kitchen stayed much cleaner!

Today, The Honest Kitchen is on a mission to revolutionize the pet food industry through their obsession with product integrity and commitment to help as many pets as possible get on the road to good health through natural, wholesome proper food.

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